Email Marketing Specialist

  • Location New York, NY
  • Type Full Time

Nulab is a team of fun-spirited innovators dedicated to creating collaboration software for modern teams. Our products are loved by over 4 million users across 190 countries. With headquarters in Fukuoka, Japan and offices spanning New York City, Tokyo, and Kyoto, our company is growing quickly. 

 

We’re looking for a talented Email Marketing Specialist to work across our suite of B2B SaaS products on increasing customer activation, improving retention, and promoting acquisition. This is a growth-oriented and analytical role. You will be an integral part of our close-knit marketing team, and you will work alongside our dedicated product development and customer success teams. 

 

Responsibilities:

  • Plan and execute campaigns across Nulab’s user segments to onboard and activate users through email and in-app. 
  • Develop and execute initiatives and content to improve engagement/retention, and nurture long-term usage.  
  • Own all customer email communications from acquisition to referral.   
  • Test and analyze new customer segments and map out strategies based on email performance and marketing objectives.
  • Implement A/B and multivariate testing on emails and content to continually maximize performance and engagement.
  • Discover and remedy gaps in customer experience that may lead to customer attrition.
  • Enforce marketing automation and retention best-practices.
  • Set up reporting dashboards to track and improve performance. 

 

Requirements: 

  • 3+ years of email and retention marketing experience for B2B SaaS products. 
  • Proficient in Marketo and Salesforce.
  • Self-starter with an ability to initiate projects and execute from start to finish.
  • In-depth experience with analytical tools including product and web analytics and Excel.    
  • Detail-oriented with excellent oral and written communication skills.
  • Solid working knowledge of digital marketing including SEO/SEM, social media and common digital marketing tools. 
  • Up-to-date with the latest trends and best practices in online marketing and analytics.

 

Benefits: 

  • Fully covered health, vision, and dental insurance. 
  • Generous paid vacation. 
  • Autonomous and hands-on role with real impact — you’ll be joining Nulab at an exciting time of growth! 
  • Work with a fun, collaborative, and close-knit team.    
  • Monthly MetroCard.

Office snacks, team events, and more!

Apply now!