- Research & Design
- Marketing Funnel Template
Marketing Funnel Template
Uses of Marketing Funnel Templates
A marketing funnel summarizes a typical customer journey and the thought process of purchasing. Despite its name, this resource isn’t just for marketing professionals. The marketing funnel is handy for evaluating business health overall. You can leverage it in many ways, including:
- Building brand awareness, engagement, and loyalty
- Analyzing conversion ratios between different stages
- Developing accurate sales metrics for products and services
- Optimizing UX design and customer journeys
- Managing marketing spending and resources
- Identifying weaknesses in marketing campaign strategies
Based on how your marketing funnel progresses, you can decide which steps need to be improved and develop strategies to achieve your business goals. The Marketing Funnel Template is a static presentation tool, but it can easily be used as a brainstorming canvas to identify issues that could be influencing conversion ratios or plan action items for each stage.
How to create your own Marketing Funnel
Clarify what each stage of the funnel means for your company. For example, methods of driving awareness are often different for B2B vs. B2C organizations.
Decide which metrics you want to use to measure each stage. Make sure your methods are consistent to make it easy to calculate the conversion ratios.
Analyze your conversion ratios against historical data or industry benchmarks. What trends do you notice?
Based on your findings, update your marketing strategy to improve results. You should identify the weakest points in your marketing funnel and work on optimizing them.