- Research & Design
- User Journey Map Template
User Journey Map Template
Uses of User Journey Map Templates
A user journey map is a diagram that illustrates the steps a customer takes when engaging with your company. Creating a user journey map for your business puts you in the customer’s shoes, giving you insight about their buying behavior. This diagram also helps you identify customer pain points and start thinking about how to fix them.
Making a user journey map for your company can come in handy on multiple levels for:
- Developing buyer personas
- Improving onboarding processes
- Evaluating customer expectations vs. realistic experiences
- Identifying the best marketing channels
- Refining targeting and retention strategies
And these are just a few of the ways you can boost conversions by mapping the customer journey. The benefits are endless!
How to create your own User Journey Map
Identify the customer persona you want to analyze and common touchpoints this demographic uses leading up to a conversion.
Open the User Journey Map Template in Cacoo.
Visualize the entire engagement process. Where does the customer journey usually begin? How do they learn about the product or service?
Define and list the touchpoints between a customer’s initial interaction with your brand and a purchase
Map out the journey in the four stages: Awareness, Consideration, Purchase, and Retention. Keep in mind, you can always add more sections to customize your journey map.