1. Research & Design
  2. User Journey Map Template

User Journey Map Template

The User Journey Map Template plots common touchpoints where customers interact with your business.
User Journey Map Template

Uses of User Journey Map Templates

A user journey map is a diagram that illustrates the steps a customer takes when engaging with your company. Creating a user journey map for your business puts you in the customer’s shoes, giving you insight about their buying behavior. This diagram also helps you identify customer pain points and start thinking about how to fix them.

Making a user journey map for your company can come in handy on multiple levels for:

  • Developing buyer personas
  • Improving onboarding processes
  • Evaluating customer expectations vs. realistic experiences
  • Identifying the best marketing channels
  • Refining targeting and retention strategies

And these are just a few of the ways you can boost conversions by mapping the customer journey. The benefits are endless!

User Journey Map Template

How to create your own User Journey Map

For the best start, gather a wealth of data about your target audience and sit down with your team to set clear goals. Think about why you’re going through this process, so you can develop realistic touchpoints and behavior models.
1

Identify the customer persona you want to analyze and common touchpoints this demographic uses leading up to a conversion.

2

Open the User Journey Map Template in Cacoo.

3

Visualize the entire engagement process. Where does the customer journey usually begin? How do they learn about the product or service?

4

Define and list the touchpoints between a customer’s initial interaction with your brand and a purchase

5

Map out the journey in the four stages: Awareness, Consideration, Purchase, and Retention. Keep in mind, you can always add more sections to customize your journey map.

Related tags

You may also like

Customer Journey Map Template
Customer Journey Map Template
Customer Journey Map Template
Customer Journey Map Template
User Persona Template
User Persona Template
User Persona Template
User Persona Template
Marketing Diagram
Marketing Diagram
Marketing Diagram
Marketing Diagram

Looking for a different template?

Tell us what you'd like to use