- Research & Design
- User Persona Template
User Persona Template
Uses of User Persona Templates
Not sure where to get started on a new campaign or project? With a user persona, you can define the attributes of an ideal customer to improve your targeting strategies.
Different types of customers have unique needs and reasons for choosing a product or service. The goal of a persona diagram is to help you think about the customer or user experience from their perspectives, so you can design better products or processes.
User personas are valuable for any industry and can be used to:
- Improve the sales cycle or customer journey
- Brainstorm strategies to increase your customer base
- Identify opportunities to reach new customer segments
- Increase sales, product engagement, and customer retention
- Determine how to allocate marketing resources
Make the Cacoo User Persona Template your own by adding details like the target customer’s job role, age, interests, expectations, goals, or challenges. You can even include a picture to make the persona as realistic and true to your customer base as possible!
How to create your own User Persona
Open the User Persona Template in Cacoo, and fill in the main identifying details (name, age, etc.) on the left sidebar.
Optionally, you can insert a photo of the customer persona. This may be a stock photo or a real photo if you worked closely with a client to develop the content.
Start with the first attribute box, and add details that fit into each category.
Add or remove categories to customize the diagram to your needs.
For more detail, collaborate with others to flesh out the ideas. You can also create additional diagrams for each audience segment you want to represent.