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Why password strength is crucial in tech

PostsSoftware development
Nulab Staff

Nulab Staff

May 24, 2024

In today’s rapidly evolving tech landscape, cybersecurity is a top priority for tech companies, startups, and software developers. One crucial aspect of safeguarding digital assets and sensitive information is the use of strong passwords. In this article, we’ll delve into the significance of strong passwords, the inner workings of password strength meters, and why it’s essential for tech companies to prioritize password security.

Why are strong passwords important?

In an era where data breaches and cyberattacks make headlines regularly, the importance of strong passwords cannot be overstated. Here are some compelling reasons why strong passwords are a fundamental requirement for individuals and organizations, particularly in the tech sector:

  1. Protection against unauthorized access: Strong passwords act as the first line of defense against unauthorized access to digital accounts and systems. Without a robust password, malicious actors can easily breach your accounts and compromise sensitive data.
  2. Prevention of data breaches: Tech companies and startups often handle vast amounts of user data, making them attractive targets for cybercriminals. Strong passwords help prevent data breaches by making it exceedingly difficult for hackers to crack into systems and steal valuable information.
  3. Mitigation of financial risks: A security breach can result in substantial financial losses, including legal fees, regulatory fines, and potential compensation to affected individuals. Strong passwords reduce the likelihood of breaches, thereby mitigating financial risks.
  4. Protection of reputation: Trust is paramount in the tech industry. A security incident can tarnish a company’s reputation, leading to a loss of customer trust and potential business setbacks. Strong passwords play a vital role in maintaining a positive reputation.
  5. Compliance with regulations: Tech companies must adhere to various data protection regulations, such as GDPR and HIPAA. Implementing strong password policies is often a regulatory requirement, and non-compliance can lead to severe penalties.
  6. Safeguarding intellectual property: Software developers often work on proprietary code and intellectual property. Strong passwords help protect these valuable assets from theft or unauthorized access.
  7. Preventing account hijacking: Strong passwords make it challenging for cybercriminals to hijack user accounts, which can lead to identity theft and unauthorized actions on behalf of legitimate users.

Factors affecting password strength

Password strength is a quantitative measure of how resistant a password is to various password-cracking techniques. A strong password is one that is difficult for both automated and manual attacks to guess or decipher. While the common advice is to use a combination of uppercase letters, lowercase letters, numbers, and symbols, password strength goes beyond these basic guidelines.

A robust password strength meter evaluates passwords based on multiple factors, including:

  1. Length: Longer passwords are generally stronger. Passwords should ideally contain a minimum of 12 to 16 characters.
  2. Complexity: Strong passwords should incorporate a mix of uppercase letters, lowercase letters, numbers, and special symbols. Avoid using easily guessable patterns like “123456” or “password.”
  3. Unpredictability: Avoid using common words, phrases, or easily guessable information, such as birthdays, names, or dictionary words. Passwords should be unique and unpredictable.
  4. Absence of patterns: Strong passwords should not follow predictable patterns on the keyboard, such as “qwerty” or “asdfgh.”
  5. Absence of personal information: Avoid using personal information such as names, addresses, or phone numbers in passwords.

How password strength meters work

Password strength meters are valuable tools that help individuals and organizations assess the security of their passwords. These meters typically provide a visual indication of password strength, often represented as a scale or rating.

Here’s how password strength meters work:

  1. Dictionary matching: Password strength meters check whether the password matches common dictionary words. If a password includes easily recognizable words, it receives a lower strength rating.
  2. Generic passwords: Meters identify and penalize the use of generic passwords like “password,” “admin,” or “123456,” which are commonly targeted by attackers.
  3. Name and surname: Passwords that incorporate common first names and surnames are considered weaker, as they can be easily guessed or targeted.
  4. Commonly used English words: Passwords that contain commonly used English words found in literature, movies, or Wikipedia may receive lower strength ratings.
  5. Inverted words: Meters check for inverted words, where characters are reversed to create a password, such as “drwossap” for “password.”
  6. L33T (Leet) substitutions: L33T is a technique where letters are replaced with similar-looking numbers or symbols. Password strength meters evaluate passwords with L33T substitutions to ensure they are not easily predictable.
  7. Spatial patterns: Meters identify passwords constructed using spatial patterns on the keyboard, such as “qwertyuiop” or “asdfghjkl.”
  8. Repeat sequences: Password strength meters detect the repetition of characters or strings in passwords, like “aaaaaaa” or “abcabcabc.”
  9. Sequential patterns: Meters assess passwords that follow sequential patterns, such as “123456789” or “zyxwvutsr.”
  10. Date matching: Meters analyze passwords that resemble dates, such as “20151101” or “20151224.”

Protecting your team from an attack

Social engineering attacks are sophisticated tactics used by cybercriminals to manipulate individuals into divulging confidential information or performing actions that compromise security. These attacks exploit human psychology rather than technical vulnerabilities, making them particularly challenging to defend against. Educating individuals about social engineering techniques is crucial for enhancing overall cybersecurity resilience. Here’s what you need to know:

Common social engineering techniques

  1. Phishing: Phishing emails, messages, or phone calls impersonate trusted entities to trick users into providing sensitive information, such as passwords or financial details.
  2. Pretexting: Attackers create a false pretext or scenario to gain the trust of their targets, often posing as legitimate individuals or authority figures to extract information.
  3. Baiting: Baiting involves enticing users with promises of rewards or benefits in exchange for clicking on malicious links or downloading malware-infected files.
  4. Tailgating: Also known as piggybacking, this technique involves physically following someone into a restricted area or gaining unauthorized access by exploiting their trust.
  5. Quid Pro Quo: Attackers offer a service or assistance in exchange for sensitive information, leveraging reciprocity to manipulate their targets.

Red flags to watch out for

  • Unsolicited requests for personal or financial information.
  • Urgent or threatening language designed to evoke fear or panic.
  • Suspicious attachments or links in emails from unknown senders.
  • Requests for passwords, account credentials, or confidential data via unsecured channels.

Password management best practices

Effective password management is essential for maintaining strong cybersecurity hygiene and safeguarding sensitive information from unauthorized access. By following best practices for password creation, storage, and usage, individuals and organizations can significantly reduce the risk of security breaches. Here are some key recommendations:

1. Create strong and unique passwords

  • Complexity: Use a combination of uppercase letters, lowercase letters, numbers, and special characters to create passwords that are difficult to guess or brute-force.
  • Length: Aim for passwords that are at least 12 to 16 characters long, as longer passwords are generally more resilient against attacks.
  • Avoid common patterns: Steer clear of easily guessable patterns like sequential characters (“123456”), repeated characters (“aaaaaa”), or common words and phrases.

2. Use a password manager

  • Centralized storage: Utilize a reputable password manager to securely store and manage your passwords in an encrypted vault.
  • Generate random passwords: Take advantage of the password manager’s built-in password generator to create strong, randomized passwords for each of your accounts.
  • Auto-fill functionality: Leverage the auto-fill feature to automatically populate login credentials for websites and applications, reducing the risk of phishing attacks.

3. Enable Multi-Factor Authentication (MFA)

  • Extra layer of security: Enable multi-factor authentication (MFA) wherever possible to add an additional layer of protection beyond just a password.
  • Use authenticator apps: For stronger authentication, consider using authenticator apps like Google Authenticator or Authy instead of relying solely on SMS-based codes.

4. Regularly update passwords

  • Scheduled rotation: Implement a regular password rotation policy, encouraging users to update their passwords periodically, such as every three to six months.
  • Immediate updates after breaches: Promptly change passwords for accounts that may have been compromised in data breaches or security incidents.

5. Secure password storage

  • Avoid plain text: Never store passwords in plain text or unencrypted formats, as this leaves them vulnerable to unauthorized access.
  • Strong encryption: Employ robust encryption algorithms when storing passwords, ensuring that even if the storage is compromised, the passwords remain secure.

6. Educate users

  • Awareness training: Conduct regular cybersecurity awareness training sessions to educate users about the importance of password security and best practices for password management.
  • Phishing awareness: Teach users to recognize phishing attempts and avoid disclosing passwords or sensitive information to unauthorized parties.

7. Monitor and audit password usage

  • Monitoring tools: Implement password management tools that offer monitoring and auditing capabilities, allowing administrators to track password usage and detect any unusual or suspicious activity.
  • Regular audits: Conduct regular audits of password usage and account access to identify potential security risks and ensure compliance with security policies.

The importance of secure password storage

In addition to creating strong passwords and keeping them updated, tech companies and developers must prioritize secure password storage practices. Storing passwords in plaintext or using weak encryption methods can expose user accounts to significant risks. Instead, organizations should adopt robust password hashing and encryption techniques, such as bcrypt or Argon2, to protect user credentials.

Moving towards Single Sign-On (SSO)

Single Sign-On (SSO) has emerged as a game-changer for tech companies and developers. SSO is a centralized authentication process that allows users to access multiple applications and services with a single set of login credentials, typically using their corporate identity. Here’s why SSO is gaining momentum and how it contributes to robust password security:

  1. Enhanced user experience: SSO simplifies the login experience for users. Instead of juggling multiple usernames and passwords for various applications, they need to remember just one set of credentials. This streamlined access not only reduces the risk of password-related issues but also improves user satisfaction by eliminating the hassle of multiple logins.
  2. Heightened security: SSO can significantly bolster security by enforcing strong authentication methods, such as multi-factor authentication (MFA) or biometrics. With SSO, organizations can implement stricter security measures, ensuring that only authorized individuals gain access to sensitive systems and data.
  3. Centralized access control: SSO provides centralized control over user access, making it easier to manage permissions and monitor user activities. Administrators can quickly grant or revoke access to specific applications, enhancing security and compliance efforts.
  4. Reduced password fatigue: Password fatigue is a real concern, especially in organizations that rely on numerous applications. Employees tend to reuse passwords or create weak ones when they have too many to manage. SSO eliminates this issue, reducing the temptation to compromise security for convenience.
  5. Streamlined onboarding and offboarding: Managing user accounts during onboarding and offboarding becomes more efficient with SSO. When a user joins or leaves the organization, administrators can update access permissions in one place, ensuring that access to all connected applications aligns with the user’s status.
  6. Enhanced productivity: With SSO, employees can access the tools they need more quickly and efficiently. This improved productivity benefits both individual users and the organization as a whole, as time spent on repetitive login tasks can be redirected toward more valuable activities.
  7. Compliance and reporting: SSO solutions often include audit trail capabilities, allowing organizations to maintain comprehensive records of user activities. This feature is invaluable for compliance purposes, as it facilitates regulatory reporting and supports incident response efforts.

In summary, Single Sign-On offers a multifaceted approach to improving password security within tech companies and among developers.

Nulab Pass: Elevating your security standards

Ensuring the utmost security for your digital assets and user data is paramount. That’s where Nulab Pass comes into play. Nulab Pass is our centralized security subscription designed to provide enterprise-grade security and governance for your entire organization across all Nulab products, including Backlog and Cacoo.

Key features of Nulab Pass

SAML Sign-On (SSO): Nulab Pass offers Single Sign-On (SSO) capabilities, streamlining the login process for your team members. With SAML-based authentication, users can securely access Nulab applications using their existing corporate credentials. This not only enhances security but also simplifies user access management, reducing the risk of password-related vulnerabilities.

Audit Log: Maintaining a comprehensive record of user activities and system events is crucial for security and compliance. Nulab Pass includes an Audit Log feature that allows you to track and monitor user actions within Nulab apps. From user logins to document access and changes, you gain valuable insights into who is accessing your data and what they are doing with it. This transparency empowers your organization to detect and respond to potential security threats promptly.

User Provisioning: Managing user accounts and access permissions across multiple Nulab products can be a complex task. Nulab Pass simplifies user provisioning by providing centralized control over user onboarding, offboarding, and access management. You can efficiently add or remove users, assign roles and permissions, and ensure that only authorized individuals have access to sensitive information.

By subscribing to Nulab Pass, tech companies and organizations can elevate their security standards, strengthen their defenses against cyber threats, and align with industry best practices. With features like SAML SSO, Audit Log, and User Provisioning, Nulab Pass offers a holistic approach to security and governance across the Nulab product ecosystem.

Nulab Pass empowers you to safeguard your data, protect your organization’s integrity, and focus on what matters most—innovation and growth. Your journey to a more secure future begins here.


In the tech industry, where innovation and data are paramount, strong password security is non-negotiable. Robust passwords and secure storage practices are essential for protecting user data, intellectual property, and the reputation of tech companies and startups. By prioritizing password security and leveraging advanced password strength meters, the tech sector can fortify its defenses against evolving cybersecurity threats and build a safer digital future.

As tech companies and developers seek ways to enhance password security, consider utilizing advanced password strength measurement libraries like “zxcvbn4j,” which offers comprehensive password strength assessment for Java-based applications and Android apps. Secure your digital assets, protect your users, and stay ahead in the ever-changing landscape of technology.

And remember, Nulab Pass is your partner in ensuring enterprise-grade security and governance for your Nulab apps, making it easier than ever to protect what matters most in the digital age. Explore Nulab Pass today and fortify your organization’s digital presence with confidence. Your security journey has a trusted companion in Nulab Pass.

This post was originally published on April 27, 2016, and updated most recently on May 24, 2024.



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