- Planning & Management
- Marketing Diagram
Uses of Marketing Diagrams
Good marketing starts with understanding the target audience. While the best marketing strategy depends on your goals, every organization needs to answer the same important questions to come up with a successful plan.
Marketing diagrams are useful for:
- Identifying the right audiences to target
- Defining the tools and channels needed to implement a strategy
- Evaluating and improving current marketing tactics
- Getting stakeholder buy-in to increase marketing budgets
- Developing ideas to increase customer lifetime value
Our Cacoo template includes topics like targeting, strategic partnerships, marketing budget, and customer retention to help you get started. Feel free to add or remove sections for a customized marketing plan!
How to create your own Marketing Diagram
Open the Marketing Diagram in Cacoo, and decide what categories you want to include.
Use the existing sections, or input new categories in the left column.
Add a brief summary of your organization’s marketing goals or strategy above the diagram, which provides context to the reader.
In the left column of the diagram, list questions or insights that relate to each topic category. Based on the marketing data you currently have, what crucial questions does your team need to answer to develop a well-rounded strategy?
The final step is to share the diagram with your team and work together to answer the questions in each section.