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Product Brief

Align your team on the purpose, users, risks, and other important factors that will guide your product.
Product Brief

Uses of Product Briefs

A product brief is a starting point for building any product. By answering a few basic questions, you can see any gaps in information, communicate important product details to your team and stakeholders, and have a point of reference to guide important decisions.

Product Brief

How to create your Product Brief

1

Open the product brief template in Cacoo.

2

Think about why you’re building the product and use that to define the rest of your answers. Review the questions, and do any necessary research before you start.

3

Fill in the sections of the brief with as much detail as possible. As a product manager, you might do this alone or with your team. Remember that this is a living document, so it’s ok if things change later.

4

Share the completed brief with your product team and stakeholders to gather feedback and ensure alignment.

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