Understand how users interact with your site
Visualize where they are entering, where they can go, and how they convert.
Ensure each user finds what they need
Make the right information and content available to your customer at the right times.
Diagnose conversion problems
Identify where and why users are dropping off, and optimize those pages and experiences to keep them engaged.
Cacoo makes it easy to create customer journey maps online
Use customer journey mapping templates to document your users experience
Quickly and easily document your customer journey and begin brainstorming new opportunities with your team.
- Easy-to-use interface
- Customer journey templates
- Automatic connectors
Collaborate with anyone in real-time
Create, edit, and chat about your customer journey mapping, together.
- Multi-user editing
- In-app video & chat
- Comments on diagrams
- Activity notifications
Present and share your work
Share your customer journey maps with others.
- Presentation mode
- Screen Share
- Shared folders
- Public diagram links
- Exporting (SVG, PDF, and more)
- Embeddable diagram viewer
Keep files organized and secure
Keep customer journey maps organized with shared project folders.
- Team management
- Security settings
- Groups for easy access
- Guest access
How to make a customer journey map
Gather information about how your site is structured, how users enter the site, and how they interact with pages once there
Include all ways users can enter and what's available to them from each page.
Select a template or start a blank diagram
Begin plotting each detail in the correct area of the diagram, taking care to keep things organized and readable.
Assess your diagram for insights
Brainstorm action items your team can take to strengthen your customer's journey at each stage and encourage them to return and convert.
Prioritize & assign
Ensure each action item is given a priority and someone who will be accountable for taking it on and reporting on it.
Collaborate and share
Get feedback from others, make any necessary edits, and share with the right people once it's finalized.