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Customer journey mapping software

Create customer journeys online with Cacoo

Understand how users interact with your site

Visualize where they are entering, where they can go, and how they convert.

Ensure each user finds what they need

Make the right information and content available to your customer at the right times.

Diagnose conversion problems

Identify where and why users are dropping off, and optimize those pages and experiences to keep them engaged.

Cacoo makes it easy to create customer journey maps online

Use customer journey mapping templates to document your users experience

Quickly and easily document your customer journey and begin brainstorming new opportunities with your team.

  • Easy-to-use interface
  • Customer journey templates
  • Automatic connectors

Collaborate with anyone in real-time

Create, edit, and chat about your customer journey mapping, together.

  • Multi-user editing
  • In-app video & chat
  • Comments on diagrams
  • Activity notifications

Present and share your work

Share your customer journey maps with others.

  • Presentation mode
  • Screen Share
  • Shared folders
  • Public diagram links
  • Exporting (SVG, PDF, and more)
  • Embeddable diagram viewer

Keep files organized and secure

Keep customer journey maps organized with shared project folders.

  • Team management
  • Security settings
  • Groups for easy access
  • Guest access

How to make a customer journey map


Gather information about how your site is structured, how users enter the site, and how they interact with pages once there

Include all ways users can enter and what's available to them from each page.


Select a template or start a blank diagram

Begin plotting each detail in the correct area of the diagram, taking care to keep things organized and readable.


Assess your diagram for insights

Brainstorm action items your team can take to strengthen your customer's journey at each stage and encourage them to return and convert.


Prioritize & assign

Ensure each action item is given a priority and someone who will be accountable for taking it on and reporting on it.


Collaborate and share

Get feedback from others, make any necessary edits, and share with the right people once it's finalized.

Use our customer journey mapping templates to get started

Or create your own from scratch.

Customer Journey Map Template
Customer Journey Map Template
Customer Journey Map Template
Customer Journey Map Template
Stages of Customer Journey
Stages of Customer Journey
Stages of Customer Journey
Stages of Customer Journey

Bring your best ideas to life,